Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast.From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone. If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Amplified authentic opinions and intelligence to consider.