Did Drake just hijack ESPN to reveal the release date for 'Certified Lover Boy'?

CLB SZN is here
Photo credit Getty Images
By , Audacy

Yoooo! Certified Love Boy has a release date!…. we think. Not exactly sure how, but Drake might have hacked into ESPN’s SportsCenter live feed to sublimely announce the drop date of his highly anticipated album.

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The super slick video reveal featured someone holding up a sign reading "CLB September 3" in-between some baseball highlights. Suss right? Okay, here’s what makes us think its facts. As per Rolling Stone, after reaching out, a representative for Drake “did not confirm” a September 3 release date, but did tell the publication that the video can be taken “at face value.”

Honestly though, it makes sense, because that announcement was  clearly the brain child of a marketing genius, which Drizzy no doubt is.