Q94 Artist to Watch: Dixie

TikTok is going 'Psycho' for Dixie
Photo credit HITCO

From TikTok to Top 40, Dixie doesn’t fit into one category, and neither does her music.

Dixie is one of the top 10 most followed creators on TikTok and was named one of YouTube’s Top 10 Breakout Creators of 2020 with one of the fastest-growing channels globally. Her influence on social media has earned her coveted spots on lists such as Forbes 30 Under 30 and AdWeek’s 2020 Young Influentials. She’s been crafting sounds that represent the creative, open-minded, and versatile generation from which she comes. For Dixie, a song shouldn’t represent just one emotion, so her music represents a multitude of them.

With each new release, Dixie continues to grow and push the boundaries as an artist, creating pop hits that resonate with a global audience while tackling issues like the destigmatization of mental health in a way that is both approachable and real.“It’s about changing how you talk about things,” she says. “When you’re singing a sad song, it doesn’t need to be sad music.”

Her latest single "Psycho" ft. Rubi Rose, finds her exploring the murky waters of a relationship where one party might not be faithful.

Now one of the most recognizable faces online, in print and soon to be on screen with her family’s new Hulu docuseries, The D’Amelio Show, Dixie continues to use her platforms to raise mental health awareness and combat bullying. She’s partnered with UNICEF in its cyberbullying awareness campaigns and continues to speak out against the too-often experienced trauma on her podcast, 2 Chix, which she hosts with her sister, Charli. If that didn’t keep her busy enough, Dixie also hosts her own talk show, The Early Late Show on YouTube, featuring guests like Hailey Bieber, Dave Portnoy, 24kGoldn, and more.

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Featured Image Photo Credit: HITCO