SKIMS, Kim Kardashian's best-selling line of shapewear and undergarments, has debuted its latest offering of “New Seamless Sculpt styles” and “first Everyday Sculpt collection.”
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Oh, and just incase people weren’t going to already be obsessed, Kim tapped some of Gen Z’s finest musicians, including “Boy’s a Liar, Pt. 2” collaborators PinkPantheress and Ice Spice, as well as Nessa Barrett and RAYE, to star in the new campaign for “the next generation of our viral shapewear.”
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” Kardashian said in a statement regarding the release. “Ice Spice, Nessa Barrett, PinkPantheress, and RAYE are super talented women and truly reflect our SKIMS community.”
In the campaign video the musicians of the moment are all wearing various pieces from the new shapewear capsule. The new range includes lightweight bodysuit, a slip dress, catsuit, and shorts, everyday thongs, briefs, leggings, sculpting bralettes and a bandeau. All of which look hella comfortable, so of course we want it all.
While the new Seamless Sculpt and Everyday Sculpt doesn’t officially go on sale until Thursday, April 27, if past drops have taught us anything, we’d strongly advise adding yourself to the waitlist for your fave design ASAP, as this latest one is guaranteed to sell out with a quickness.
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'The next generation of our viral shapewear'
