Twitter is adding a "super" option to its service.
The social media giant announced it’s exploring a new subscription option called “super follows.”
The feature, which will likely roll out later this year, will allow content creators to charge a fee for exclusive content that won’t be shown to regular followers.
The company announced the feature in an investor presentation on Thursday, per The Guardian.
The content can vary from subscriber-only newsletters to videos and deals.
Currently, the feature is in internal testing and not available to the public, though the company said it will have “more to share” soon.
Interested users would pay a monthly fee to access the additional content. Twitter has not revealed the percentage it would cut its creators.
The move, which users and investors have been asking for, comes as Twitter aims to find ways to make money outside of advertising. It would also put Twitter on the same playing field as other subscription-based companies such as Patreon and OnlyFans.
A Twitter spokesperson said they’ve been "examining and rethinking the incentives of our service — the behaviors that our product features encourage and discourage as people participate in conversation on Twitter."
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” the company said in a statement.
They are also considering a tipping option, according to NBC News.
During the presentation, the company unveiled several other products including paid or free newsletters and “Twitter Spaces,” which allows users to participate in audio chats.
The company also outlined goals that included doubling its revenue by 2023.