Which NBA fans created the most buzz on social media over the last year?

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By , Audacy

The NBA is back and that means social media is again buzzing with hoops talk.

The sport generates plenty of discussion across online platforms as it is, but which fan base is the loudest when it comes to voicing their opinions and engaging discussion about their team on social media?

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A report from Bookies.com gathered data from social media listening tool Linkfluence between September 2020 to September 2021 to determine the fan engagement level of each team. This tool helped comprise a list that was determined by the percentage of posts teams have been tagged or mentioned on all social media platforms, demographic, and percentage of social media posts on the three most popular platforms for each team.

Lakers fans led the way with the most number of posts after a tumultuous year with LeBron James and Anthony Davis resulted in a seventh-place finish. Meanwhile, the Golden State Warriors and Milwaukee Bucks followed, with the latter coming off of their first championship in 50 years.

The least-engaged fans on social media were the Minnesota Timberwolves, Portland Trail Blazers and Oklahoma City Thunder.

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Here is the full list (number of posts are based on teams tagged or mentioned on all social media platforms over the past years):

1. Los Angeles Lakers
Number of posts: 5.87 million
Top demographic: 18-24

2. Golden State Warriors
Number of posts: 4.31 million
Top demographic: 18-24

3. Milwaukee Bucks
Number of posts: 2.27 million
Top demographic: 18-24

4. Los Angeles Clippers
Number of posts: 1.63 million
Top demographic: 18-24

5. Boston Celtics
Number of posts: 1.53 million
Top demographic: 18-24

6. Philadelphia 76ers
Number of posts: 1.027 million
Top demographic: 18-24

7. Charlotte Hornets
Number of posts: 877,340
Top demographic: 18-24

8. Toronto Raptors
Number of posts: 793,212
Top demographic: 18-24

9. Miami Heat
Number of posts: 792,935
Top demographic: 18-24

10.Cleveland Cavaliers
Number of posts: 780,513
Top demographic: 18-24

11. Brooklyn Nets
Number of posts: 778,610
Top demographic: 18-24

12. New York Knicks
Number of posts: 774,172
Top demographic: 25-34

13. Dallas Mavericks
Number of posts: 662,484
Top demographic: 18-24

14. Chicago Bulls
Number of posts: 556,928
Top demographic: 18-24

15. Memphis Grizzlies
Number of posts: 509,178
Top demographic: 18-24

16. Phoenix Suns
Number of posts: 498,693
Top demographic: 55-64

17. San Antonio Spurs
Number of posts: 489,316
Top demographic: 55-64

18. Indiana Pacers
Number of posts: 480,022
Top demographic: 18-24

19. Houston Rockets
Number of posts: 449,497
Top demographic: 18-24

20. Orlando Magic
Number of posts: 416,133
Top demographic: 55-64

21. Utah Jazz
Number of posts: 330,901
Top demographic: 18-24

22. Atlanta Hawks
Number of posts: 324,314
Top demographic: 55-64

23. Detroit Pistons
Number of posts: 283,697
Top demographic: 18-24

24. Denver Nuggets
Number of posts: 247,077
Top demographic: 18-24

25. New Orleans Pelicans
Number of posts: 236,806
Top demographic: 18-24

26. Sacramento Kings
Number of posts: 233,397
Top demographic: 18-24

27. Washington Wizards
Number of posts: 247,077
Top demographic: 55-64

28. Oklahoma City Thunder
Number of posts: 177,637
Top demographic: 18-24

29. Portland Trail Blazers
Number of posts: 169,012
Top demographic: 18-24

30. Minnesota Timberwolves
Number of posts: 150,325
Top demographic: 25-34

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