UConn women’s basketball star signs landmark NIL deal with Steph Curry’s SC30 brand


UConn freshman Azzi Fudd, a former Gatorade National Player of the Year and the top player in her high-school recruiting class, is joining SC30 Inc., a brand owned and operated by Golden State Warriors megastar Stephen Curry. A 5’11” guard from Washington D.C., Fudd has averaged 7.5 points per game on respectable 45.8-percent shooting (44.4 from three-point distance) for the second-ranked Huskies this season.

Fudd’s landmark partnership with SC30 was made possible by a Supreme Court ruling this summer, allowing amateur athletes to profit off their name, image or likeness (NIL) without forfeiting their college eligibility. Fudd’s relationship with Curry, the NBA’s second-leading scorer this season at 27.8 points per game, dates back to 2018 when she was one of just two female players invited to his summer basketball camp in San Francisco.

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“Azzi Fudd is the best choice to start a brand relationship like this because she is the next face of women's basketball and has been a part of SC30 Inc. and the Curry Brand family since she was an invitee to the All-American Camp,” Curry told Janie McCauley of the Associated Press. “For me, this is the right time because I have identified the platforms that I have, aligning purpose over profit, and the ability to collaborate with the right partners for the right opportunities. I want to be able to unlock that for Azzi, and for other talented athletes and influencers that see the world the same way I do.”

Azzi’s teammate and reigning Naismith Player of the Year Paige Bueckers (she’s the first freshman to earn that honor) has also gotten into the NIL game, recently signing an endorsement deal with Gatorade.

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