College coach on players profiting from their likeness: 'Already paying them anyway'

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By , Audacy Sports

A prominent college football coach has suggested the impact of the recent Supreme Court decision paving the way for NCAA players to make money from the use of their name, image and likeness will be minimal for most powerhouse programs -- because those schools have already long been compensating players.

Coastal Carolina coach Jamey Chadwell plainly made the claim this week during a radio appearance on ESPN Upstate.

Potential earnings from NIL rights at a smaller school with relatively scarcer resources could be the deciding factor for a recruit, the 44-year-old coach told host Marc Ryan of the Offside show. But big-time schools are "already paying" players, he claimed.

“I think that’s changing a lot, not necessarily maybe for the big people, because they’re already paying them anyway,” Chadwell said. “For us, definitely, I think that changes. We’re all still trying to figure how that’s going to work out, and what that looks like, and the things that will be developed from it.

“But I do think you’ll see schools at our level using it, not as much because the money is different at the bigger level … but I do think you’re going to see it being a big part and really change recruiting in a lot of ways. We’re battling somebody for a quarterback, it’s probably not going to come down to where he wants to go, it’s probably going to come down to how much somebody can get him for NIL."

Chadwell's CCU team is coming off an 11-1 season and conference title in the Sun Belt Conference, which is part of the so-called Power 5 group of conferences, along with the American Athletic Conference, Conference-USA, Mid-American Conference, and Mountain West Conference.

The coach seemed to suggest the proposed expansion to college football's postseason tournament would be a key recruiting tool for his program and other mid-majors.

“I think we were one of the big reasons why there’s been talk about changing it," Chadwell said. "Nobody ever would do anything, and we were a catalyst this year because of the season we had. People wanted to see us and Cincinnati in that. Opportunities I share is because of the value in our league, we have a legit chance to be one of those top 12 teams and play for a national championship."

Last year, Chadwell was rumored to be a potential candidate for the head coaching job at the University of South Carolina, after the dismissal of Will Muschamp. Chadwell said he had not considered any such job, dismissing questions as "rumors."

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