Dallas Cowboys Named Forbes’ Most Valuable Sports Franchise for 5th Straight Year


For the Dallas Cowboys, it’s been a minute. America’s team hasn’t lifted a Lombardi Trophy since 1995 (the year Ezekiel Elliott was born), but apparently the 25-year dry spell hasn’t made them any less valuable. For the fifth straight year, the Cowboys were labeled the most valuable team in sports according to Forbes with an estimated worth of $5.5 billion. That’s quite a return on investment for owner Jerry Jones, who purchased the franchise for a modest $150 million in 1989.

That makes the Cowboys worth over a billion more than the next-most valuable team in the NFL, the New England Patriots, who Forbes values at an estimated $4.1 billion. Football teams comprise 16 of Forbes’ 30 most valuable franchises including the New York Giants (ninth, $3.9 billion), Los Angeles Rams (11th, $3.8 billion) and San Francisco 49ers (12th, $3.5 billion). Surprisingly, the reigning Super Bowl champion Kansas City Chiefs finished just 24th among NFL teams and 45th overall ($2.3 billion), a slight improvement from last year’s ranking (47th).

The New York Yankees finished runner-up to the Cowboys with a net worth of $5 billion, well ahead of MLB’s next-most valuable team, the Los Angeles Dodgers (14th overall at an estimated $3.4 billion). The Knicks, despite their recent lack of success, were the most valuable NBA franchise for the fifth straight year (third overall at $4.6 billion), holding off the Lakers (fourth, $4.4 billion) and Warriors (fifth, $4.3 billion) for top billing. No NHL teams cracked Forbes’ top 50, though a handful of soccer clubs including Real Madrid (sixth, $4.24 billion), Barcelona (eighth, $4.02 billion) and Manchester United (10th, $3.81 billion) made the cut. Los Angeles Rams/Arsenal FC owner Stan Kroenke and the Glazer family, owner of Manchester United and the NFL’s Tampa Bay Buccaneers, were well-represented with two entries each.

If you’re curious to see where your team ranked, you can check out Forbes’ full list here.

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