This is what 60 years of losing sounds like.
This is what it sounds like when one of the greatest players in franchise history is honored by a franchise he couldn't bear to play for any longer.
This is what it sounded like Sunday afternoon (video above) at Ford Field when Lions principal owner Shiela Ford Hamp spoke to the crowd, with Hamp's mother and former owner Martha Ford by her side, as the organization retired Calvin Johnson's No. 81 and Johnson was presented with his Hall of Fame ring.
It sounded like that because in the 58 years the Fords have owned the Lions, starting with William Clay Ford in 1963, the team has one playoff win, three division titles and too many losses to count. The club's futility is what compelled Johnson to retire prematurely in 2016, just like Barry Sanders in 1999. It sounded like that even though Johnson tried to quell the boos with his arms.
"It's OK," Hamp told him, knowing there was nothing she could do but take it.
And it sounded like that because after Megatron called it a career, leaving Detroit with a broken body and every receiving record in franchise history, the Lions forced him to repay $1.6 million in bonus money -- which leaves Johnson estranged from the team to this day. He notably snubbed the Lions in his Hall of Fame induction speech in August.
So when Hamp gave her speech on Sunday, with the Lions trailing the Ravens 13-0 at the half, the crowd let it all out.