Former NFL running back Marshawn Lynch has signed a new deal with BetMGM as a brand ambassador, it was announced on Wednesday.
According to a press release from BetMGM, Lynch, who won a Super Bowl with the Seattle Seahawks, will be featured in upcoming BetMGM marketing campaigns, promotions and fan events as part of this new deal.
Lynch called this partnership “dope and an honor.”
“Being part of the BetMGM family is dope and an honor. They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact,” Lynch said. “Plus, with ambassadors like Barry, Gretzky and Jalen, I think da’ kid is in good company, ya know what I mean?”
“Lynch is both an incredible athlete and larger-than-life personality,” Matt Prevost, BetMGM’s Chief Revenue Officer, said. “The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
Along with participation in media campaigns and events, Lynch will be featured in social media content, marketing campaigns, and media appearances for BetMGM.
Lucy is a sports betting content producer with Audacy and BetQL. She has worked with WEEI and Audacy as a writer, radio producer and podcaster. Lucy lives in Boston and loves Tom Brady and prop bets. Follow Lucy on Twitter at @LucilleBurdge.