The Boston Red Sox and DraftKings announced a new partnership on Wednesday, making Boston-based DraftKings the official, exclusive Daily Fantasy Sports partner of the team.
In a press release on Wednesday, Ezra Kucharz, chief business officer of DraftKings, said the company is excited to partner with the Red Sox.
“We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fanbase, which is even more special given our hometown Boston roots,” said Kucharz. “As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning.”
This is the latest partnership with a New England team for DraftKings, as the sportsbook also has deals with the New England Patriots and the Boston Celtics.
“Since 2015, we have worked closely with DraftKings and are pleased to now have this Boston-based company on board as our official daily fantasy sports partner,” Red Sox EVP of Partnerships, Troup Parkinson, said in the press release. “With millions participating in the world of fantasy sports, this partnership positions us well to grow our game and engage with our fans on a trusted platform. We look forward to deepening our partnership in the years ahead.”
As part of this new deal, DraftKings branding will be visible around Fenway Park, in addition to the current sign of the brand above the Green Monster. There will be field level signage by home plate and LED signage along the first and third baselines for one inning at every regular season Red Sox home game.