Penn National Gaming has made a major deal in the sports betting world, announcing on Thursday the company has acquired Canada’s Score Media and Gaming Inc, which operates theScore gaming app.
Penn National Gaming, which operates Barstool Sportsbook, and Score Media and Gaming Inc. and revealed the deal ahead of a second quarter investment call.
“We are thrilled to be acquiring theScore, which is the number one sports app in Canada and the third most popular sports app in all of North America,” said Penn National President Jay Snowden in a press release. “theScore’s unique media platform and modern, state-of-the-art technology is a powerful complement to the reach of Barstool Sports and its popular personalities and content.”
The move comes after Canada legalized single-event sports betting earlier this summer.
“This deal brings together two companies that share a vision for how media and gaming intersect, and we could not be more excited to join the Penn National family,” John Levy, Chairman and CEO of theScore, said in the release. “I’m proud of theScore team and all of our accomplishments, and believe the time is right to take the next step and align with a company in Penn National with the resources and scale to accelerate our business. We are excited to join forces with Penn to form the most powerful media and gaming company in North America.”
Lucy is a sports betting content producer with Audacy and BetQL. She has worked with WEEI and Audacy as a writer, radio producer and podcaster. Lucy lives in Boston and loves Tom Brady and prop bets. Follow Lucy on Twitter at @LucilleBurdge.