This incident that happened to Ava Max, 29, follows just days after the bizarre attack of Bebe Rexha, 33, in which a fan thought it would be funny to throw a phone in the pop star’s face incidentally causing her to seek medical attention - which resulted in a black eye and stitches. During Max’s Los Angeles show at the Fonda Theater of her most recent stop on tour a concert goer slapped her in the middle of her performance.
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‘The Motto’ singer took to twitter following her show to share her account of the assault. The singer shared this person is forever banned from any of her concerts. From several fan accounts through video and testimony it’s speculated that the attendee rushed the stage and while security was trying to hold him back, this person reached out and hit Ava Max in the face. She finished out her dance number and quickly exited the stage. Max also shared on her twitter that this person hit her face so hard he scratched her eye.
Famed music producer Scooter Braun was seen behind stage comforting the singer as she held a cold compress up against her face. Some fans took to social media to share the incident happened so fast and that during the after show meet and greet Max couldn’t even open her eyes. Fans commended Ava Max for still spending time with them after the show.
Ava Max was signed to Atlantic Records in 2016 and almost instantly became a smash hit with her song “Sweet but Psycho” in 2018. Since then the pop singer hasn’t slowed down with her new hits of her “Heaven & Hell” album that was released in 2020 - the number one single off the album was “My Head & My Heart”.
Music fans around the world speculate it was Max and her team who have cracked the code on what it takes to make a smash hit in today’s age by mixing in samples of smash hits from the 80s and 90s and putting a fresh perspective on it. As a result several other artists have followed in suit including Dua Lipa with “Love Again”, Bebe Rexha in “I’m Good” featuring David Guetta and more; However as history always finds a way of repeating itself, it has done so again with these incredible hits.
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The concept or musical formula of taking what’s old and making it new again is in fact an old strategy that is almost always a win for the home team. Rewinding a little more than 20 years ago we can take a look at Dr. Dre and Snoop Dogg’s hit “Next Episode” which actually features “The Edge” by David McCallum which originally came out in 1967. This is just the tip of the iceberg as there are many artists since the beginning of time that have used this formula to success, some include Black Eyed Peas, Diddy, No Doubt, Jennifer Lopez and the list can go on.
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