Target, Walmart pull Redskins merchandise from online stores


Add Target and Walmart to the growing list of retailers pulling Redskins merchandise from their online shelves.

The big-box giants continue a trend that's making it virtually impossible for the Redskins organization to profit off of its name. According to, the Redskins' landing page on both Walmart and Target's websites did not return results as of Monday morning. Target later confirmed to Barron's that Redskins merchandise was removed from its website.
Walmart went a step further, issuing a statement announcing it would be discontinuing the sale of "items that reference the team's name and logo."

Given today’s announcement by the NFL and the Washington team’s ownership, we are discontinuing the sale of items that reference the team’s name and logo.

— Walmart Inc. (@WalmartInc) July 3, 2020

In response to mounting pressure to change its name, the Redskins organization announced Friday it would "undergo a thorough review" of the name. Walmart linked to the Redskins' statement in making its own.

A short time later, Nike – which holds a contract with the NFL to produce its uniforms, which runs through 2028 – issued a statement after some keen internet observers noticed "Redskins" merchandise was no longer available for purchase on

"We have been talking to the NFL and sharing our concerns regarding the name of the Washington team," Nike's statement read. "We are pleased to see the team taking a first step towards change."

FedEx – the naming rights sponsor of Washington's "FedEx Field" – delivered a crippling blow to the organization on Thursday, issuing a statement informing the masses that "we have communicated to the team in Washington our request that they change the team name."

It was more than a symbolic gesture – Fred Smith, CEO and founder of FedEx, is a minority owner of the Washington Redskins, so he in effect was using one of his companies to dictate action from another by applying public and financial pressure.

It should come as little surprise, then, that just days later, reports surfaced that the Redskins' three minority owners – Smith among them – had been in talks for some time about divesting their share of the Redskins organization.