Last year I wrote the following "Open Letter to 'Big Game' Advertisers" and it stands as true today as it did the day I wrote it. As you'll read below, I'm not the biggest football fan so I usally try to avoid the "sneak peaks" and "leaks" of the "Big Game" commericials so I can enjoy SOMETHING about the big game. Please share this open letter and maybe...JUST MAYBE we can get one... maybe two advertisters to hold off their lifer changers for the Big Night!
Dear Big Game Advertisers,
Let’s try something new this year. PLEASE don't release your commercials for "The Big Game" until the night of THE GAME. You can tease them, maybe a 10sec teaser but don't release the whole commercial.
See, I'm not the biggest SPORTS fan on the planet, so I'm sitting there waiting for the awesome commercials. But, in the past few years they've been released early and since we've seen them all, they're really not all that special.
I remember "The Steeler and the Pittsburg Kid"...
...and Apple introducing the Macinthosh.
I remember the Budweiser Frogs…
...and I remember it as "Nuthin But Net" even though it seems to be called "Jordan vs Bird"
These are just a few, but they were SPECIAL. They were things we talked about for days...maybe even WEEKS afterwards.. shoot, I"m talkin about them YEARS afterwards.
The internet is an amazing place it's easy advertising to release them early but let’s hold off... IN FACT, if you'd wait to release them AFTER they air, I'd bet folks would SHARE THEM MORE! "Did you see that "Brand X" Commercial last night. It was AWESOME!"
Bring back the MYSTERY of these ads.
StyckMan
