Chicago Brewery Sells Beer From Ice Cream Truck-Inspired Van
As a result, breweries have had to rely on different marketing tactics. One of the more notable comes from Goose Island Brewing Co., which has dispatched a black van to roam the streets of Chicago Thursday through Sunday, playing ice cream truck music. If customers call the phone number displayed on the van, the van will deliver beer to them. The van's appearances have sparked a Reddit thread, one of whose users posted, "Saw this yesterday and it brought me joy."
Goose Island is also selling Sunshine Tomorrow Blonde, a special beer only available at the Fulton taproom. Its profits benefit the Chicago Community COVID Response Fund, a collaborative effort with United Way and the Chicago Community Trust. According to the fund's website, donations will help to support health and human service organizations that have seen "a surge in demand for services from neighbors and communities significantly impacted by the coronavirus outbreak."
