PHOTOS: Neon and Light Museum immersive pop-up exhibition

CHICAGO (WBBM NEWSRADIO) -- The new Neon and Light Museum pop-up invites guests to stand in, under, and around some 70 professional neon and light-based sculptures in a dazzling and dramatic immersive exhibition open in River North, at 325 West Huron Street, for a limited eight-week run now through Oct. 31.

The Neon and Light Museum is an expansion of the successful On Neon show presented in 2020 by the Ken Saunders Gallery, which, since 1995, has exhibited the most important and innovative artists working with glass in the world.

"Neon defined a retro era when the automobile was broadening Americans' horizons and the highways and boulevards of America's cities were filled with bright and often flashing illuminated messages: snappy, happy, hopeful, warm and fuzzy come-ons to a better future," explained Neon and Light Museum Director & Curator Ken Saunders, in a statement. "Today, artists are bending glass into weird and wild shapes. This immersive exhibition features breathtaking sculptures and interactive light shows both kitschy and nostalgic, ironic and literal. Quite simply: It's lit!"

The Neon and Light Museum, located at 325 West Huron, is open Thursdays and Fridays from 4 p.m. to 10 p.m.; Saturdays from 11 a.m. to 10 p.m.; and Sundays from 11 a.m. to 6 p.m.

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Neon sign at the exit of the Neon and Light Museum.

"Haven't you always wondered what it would finally take to stop us in our tracks?" - Neon sign at the exit of the Neon and Light Museum.WBBM Newsradio/Shannon Blum

A pile of "open" neon signs at the Neon and Light Museum

A pile of "open" neon signs at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"Ta-Da!" neon sign at the Neon and Light Museum

"Ta-Da!" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"It is what it is" neon sign at the Neon and Light Museum

"It is what it is" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"The true artist helps the world by revealing mystic truths" neon sign at the Neon and Light Museum

"The true artist helps the world by revealing mystic truths" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"X=X" sign at the Neon and Light Museum

"X=X" sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Red lips neon sign at the Neon and Light Museum

Red lips neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Neon hand at the Neon and Light Museum

Neon hand at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Happé at the Neon and Light Museum

Happé at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Devil and angel wings in neon at the Neon and Light Museum

Devil and angel wings in neon at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

A display at the Neon and Light Museum

A display at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

A display at the Neon and Light Museum

A display at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

OMG by Helen Lee at the Neon and Light Museum

OMG by Helen Lee at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Neon and Light Museum

Neon and Light MuseumWBBM Newsradio/Shannon Blum

A display at the Neon and Light Museum

A display at the Neon and Light MuseumNeon and Light Museum

A neon, aluminum fish at the Neon and Light Museum

A neon, aluminum fish at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Neon lips at the Neon and Light Museum

Neon lips at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

A massive 14-foot-tall neon sculpture by artist John Bannon that changes based on your angle of view.

A massive 14-foot-tall neon sculpture by artist John Bannon that changes based on your angle of view.WBBM Newsradio/Shannon Blum

My Brain by Jacob Fishman at the Neon and Light Museum

My Brain by Jacob Fishman at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

A massive 14-foot-tall neon sculpture by artist John Bannon that changes based on your angle of view.

A massive 14-foot-tall neon sculpture by artist John Bannon that changes based on your angle of view.WBBM Newsradio/Shannon Blum

"Life" neon sign at the Neon and Light Museum

"Life" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"Yes" neon sign at the Neon and Light Museum

"Yes" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

A display at the Neon and Light Museum

A display at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Neon and Light Museum

Neon and Light MuseumWBBM Newsradio/Shannon Blum

John Lennon neon sign at the Neon and Light Museum

John Lennon neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"OK" neon sign at the Neon and Light Museum

"OK" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

Hearts neon sign at the Neon and Light Museum

Hearts neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"This" neon sign at the Neon and Light Museum

"This" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"That" neon sign at the Neon and Light Museum

"That" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum

"Done" neon sign at the Neon and Light Museum

"Done" neon sign at the Neon and Light MuseumWBBM Newsradio/Shannon Blum