NEW YORK (WCBS 880) — The e-cigarette industry is pushing back against a proposed ban on most “E-Juice” flavors.
City Councilman Mark Levine says there is now a public health crisis in New York City as more and more children become addicted to e-cigarettes because of the fruity, sugary sounding flavors.
Levine says flavors such as Candy Crush, Lemon Tart and Blue Razz Lemonade, “are clearly, clearly designed to appeal to children and they have indeed done that.”
The councilman is now calling for a ban of all e-cigarette flavors, except flavorless and tobacco-flavored.
“The idea being adults who want to replicate smoking on an e-cigarette would still have that option, but the other flavors are too appealing to kids,” he says.
Greg Conley of the American Vaping Association notes that children should not be using the products, but believes a ban on flavors is not the right call.
"Where we diverge is this idea that prohibition of 90% plus of the vaping products on the market is actually going to solve this issue,” Conley said.
He believes banning flavoring will make it harder for adults to quit smoking.
Juul in a statement says it doesn't market to kids and it supports more stringent age rules.
The proposed ban comes as Connecticut has launched an investigation into into claims made Juul Labs that its devices help people quit smoking.
E-cigarette devices have not been approved by the Food and Drug Administration to be considered a device to curb smoking.