'It Means Everything': Shoppers Fill Local Stores For Small Business Saturday

Small Business Saturday
Photo credit Chris Caldwell / The Spectrum & Daily News, St. George Spectrum & Daily News via Imagn Content Services, LLC

MONTCLAIR, N.J. (WCBS 880) – Saturday is the tenth annual Small Business Saturday, when, after Black Friday, shoppers are encouraged to get their holiday shopping done at a local business. Montclair is encourage shoppers to support locally owned shops with a scavenger hunt.

DollyMoo on Glenridge Avenue may look like a small storefront, but it sure fits a crowd. The natural beauty supply shop was founded by Nicci Silva and her sister after the two created bath products at home using natural ingredients.

“I do live for this day,” Silva told WCBS 880. “I mean look at it. The store is really busy. People are coming in. There’s smiles everywhere. It’s awesome. We’re very grateful.”

DollyMoo is one of more than 50 businesses in Montclair participating in a scavenger hunt that’s taking place across the town Saturday. Shoppers are searching for a hidden cat and bunny icon hidden in each store.

“I just think it’s important to support local businesses,” Emma Wescott, of Montclair, said. “Especially at a place like Montclair, where it’s kind of important to us.”

Wescott says she makes the annual trip around Montclair every Small Business Saturday and supports businesses like DollyMoo all year round.

Cool Cat Music on Bloomfield Avenue was also filled with shoppers trying out new guitars and taking advantage of store-wide sales.

The owner, Ken DePoto, says shopping small should go beyond the annual event.

“The faces you see every day. Those are the people you’re helping out,” DePoto said. “It means everything. Truthfully, it does.”

Alice Magdziak says the best part of shopping small is getting to known the passionate business owners like DePoto.

“Rather than just somebody working at a chain store, and they’re just doing it for a paycheck, the owners really love everything they’re selling,” Magdziak said.

American Express says 67 cents per a dollar spent at a local business stays in the community.