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Rob Bradford (@Bradfo) joined WEEI.com after serving as a Red Sox beat writer for the Boston Herald and the Eagle-Tribune (Lawrence, Mass.). Prior to manning the Red Sox beat, he spent several years at the Lowell Sun. He has written two books: “Chasing Steinbrenner,” following the front offices of the Red Sox and Toronto Blue Jays through the 2003 season, and “Deep Drive: A Long Journey to Discovering the Champion Within,” which he co-authored with Red Sox third baseman Mike Lowell.