Red Sox explain their Instagram influencer strategy


FORT MYERS, Fla. -- When it comes to positive publicity, the Red Sox have been fighting an uphill battle of late. The more recent issue the organization had to fend off, of course, was trading away one its more popular players Mookie Betts.

So when Rich Keefe of the Dale & Keefe Show reported the news that the Red Sox had reached out to local Instagram influencers lately in order to siphon some positive vibes, it offered some intrigue.

AUDIO of @Keefe21 #Scoop on the Red Sox contacting social media influencers in and around Boston about promoting the Red Sox... two days after the Mookie Betts trade --

— Dale & Keefe (@DaleKeefeWEEI) February 18, 2020

Talking with Wednesday morning at JetBlue Park, Red Sox Chief Marketing Officer Adam Grossman clarified the club's approach.