Tom Brady’s new comically expensive clothing line is the silliest thing he’s ever created

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The Greg Hill Show
GHS - Even Courtney won't spend enough to buy Brady Brand
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It took Tom Brady three years to develop an outrageously expensive athleisure line with his name plastered on nearly every single piece of apparel.

And he expects real people to buy this?

The “Brady Brand” debuted Wednesday to widespread mockery, featuring hats for $65 and $90 crew neck t-shirts. One would imagine they pair nicely with his $200 cookbook and $160 vibrating foam roller.

Making fun of Brady for unveiling bourgeois products isn’t new. But it’s worth wondering to whom he thinks this is appealing. In an interview with GQ, Brady said he wants the BRADY Brand ™ to do for football what Michael Jordan’s Air Jordan sneakers did for basketball. But here’s the main difference: The Air Jordan sparked a sneaker revolution, and were better than anything else on the market. In fact, the NBA banned the Air Jordan 1’s due to rumors that the shoe could improve on-court performance.

But Jordan kept wearing the shoes, racking up $5,000 fines for his fashion autonomy. The Air Jordan 1 made $70 million in its first two months on the market. In due time, the Air Jordan became the most iconic basketball sneaker ever. Nowadays, a retro model can sell for $2,000.

The idea of wearing the same basketball shoes as the greatest player ever was salivating for many. The same can’t be said for donning $145 BRADY joggers.

Outside of bearing Brady’s name, there’s little that separates his athleisure line from, say, Lululemon, which prices its men’s joggers at $118, thank you very much.

In many wealthy wellness-obsessed urban circles — where friends frequent expensive boutique fitness classes in between their daily trips to Equinox — there’s cache that comes with the Lululemon name. The same can’t be said for wearing the surname of a quarterback on your sweatshirt, even if he is the greatest ever.

Most insultingly, Brady acts like this is a product for regular folks. “The intention was to create a brand and collection that was worn for all the different activities that we do,” he told Men’s Health. “That could be golfing, playing with your kids, taking your dogs for a walk, going on a date with your wife. There are functional performance products tailored really well that people can wear in every aspect of their life.”

Maybe if you’re on the TB12 payroll. For the rest of us, it doesn’t add up.