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The New York Giants announced Wednesday that they have formed a partnership with Grayscale Investments to be the “Official Digital Currency Asset Management Partner” of the team. This marks the first partnership between cryptocurrency and an NFL team, although the league is no stranger to the market – including Russell Okung having part of his salary paid in Bitcoin.
“Our partnership with the Giants is incredibly meaningful because our roots are in New York," Grayscale CEO Michael Sonnenshein said in a statement posted by the Giants. "We're excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community."
"We are excited to partner with Grayscale, who are innovative leaders in the digital currency market," added Giants Chief Commercial Officer Pete Guelli. "During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve."
Per the Giants, the partnership includes Grayscale being the presenting sponsor of the annual Giants Foundation golf outing, as well as a presenting sponsor for home games and a supporting sponsor of training camp.
Grayscale, which was founded in 2013 and is based in NYC, bills itself as the world’s largest digital currency asset manager. The company, as part of the deal, will also host annual education seminars on cryptocurrencies for Giants personnel.
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