The Buffalo Bills have finalized their season ticket price packaging for the 2021 season, increasing the overall price per-ticket by an average of 8.6% from 2020.
The team is currently preparing for 100% capacity for all home games at Bills Stadium in Orchard Park. However, if New York State or National Football League guidelines limit capacity in 2021 due to the COVID-19 pandemic, the team says season ticket members will have priority access to tickets.
Letters to season tickets holders will be emailed this week. In the meantime, here is the per-game price increase breakdown, provided to WGR by the club:
- 2021 season tickets will increase by an overall weighted average of $8.02 per-seat, per-game, bringing the average price per ticket to $101.69.
- A $13 to $19 increase affects 25% of seats.
- A $6 to $12 increase affects 46% of seats.
- A $5 or less increase affects 29% of seats.
- The average regular, non-club seat will cost $82.14 per-game, an increase of $7.68.
- The average club seat will cost $253.96 per-game, an increase of $10.48.
- 75% of seats at Bills Stadium will increase by $12 or less per-game.
- 64% of stadium capacity will be priced under $100 per-game.
- 20% of stadium capacity will be priced under $55 per-game.
Even with these price increases, the Bills say they anticipate that the club will remain in the bottom-quarter of all 32 NFL teams in average pricing.
The team also says it will continue to offer interest free, extended payment plan options through their Easy Renew program, and that Season Ticket Members will still receive a variety of benefits.
Canadian Season Ticket Holders
If the U.S./Canadian border remains closed during the 2021 season, Season Ticket Members unable to enter the country will have the choice to either have any money paid applied to an account credit, or request a refund.
Record within reach
The Bills tell WGR that as of Monday, 2021 season ticket sales are currently on pace to be close to their franchise record of 60,102, set back in 2015.
NFL owners are expected to approve a 17th regular season game for the 2021 season, matching every AFC team with an NFC opponent.
Last week, Peter King of The MMQB reported that AFC teams are expected to be the home team in all of those contests, meaning nine regular season home games for all of them, including the Bills. However, there is still plenty of uncertainty surrounding the NFL’s 2021 preseason.
Typically, there are four preseason games for each club, two home and two away, giving each club a total of 10 home games. With the anticipated approval of the 17th regular season game, each team will, most likely, only play either two or three preseason games.
As far as season ticket purposes, the Bills are currently still operating under a 10 home game model, with either nine regular season and one preseason, or eight regular season and two preseason.
The Bills encourage any season ticket holder with questions to reach out to their season ticket representative.
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