The Super Bowl is the … well, it’s the Super Bowl of ads.
It’s one of the most viewed events in the world every year and offers a massive stage for any brand that can fork up the change required to secure a spot.
With a 30-second ad costing well into the millions of dollars, advertisers need to make those precious seconds count, so they save their greatest, funniest, most viral ads for the prime of prime time.
Many people watch the entire game only for the ads. Here are the greatest Super Bowl ads of all time.
Budweiser's Frogs (1995)
Super Bowl XXIX gifted the world the greatest booze mascots of all time: the Budweiser frogs, appropriately named Bud, Weis and Er. The ad spawned countless spinoffs featuring new creatures in successive Super Bowl spots starting three years later. The chameleons, Louie and Frankie, went on to star in many more commercials, eventually taking over mascot duties from the frogs.
McDonald's 'The Showdown' (1993)
Michael Jordan + Larry Bird + McDonald’s Big Mac is pretty much peak 1993. The dream team of Superbowl Ads wasn’t all celebrity flash and no plot. The ultimate game of horse, with a burger as the ultimate stakes, plays out over two spots while delicately avoiding either basketball star losing face.