It's July 1st and that means that college athletes can officially begin to profit off their name, image, and likeness. So what does this mean and how will it look. So far we have already seen players like D'Eriq King sign deals that will get them paid. NFL Super Agent Drew Rosenhaus has been locked into NIL from the beginning and he joined The Joe Rose Show to discuss how everything will work. You can listen to the full conversation above.