On social media Halsey announced she's launching a makeup brand, called about-face & the line is now available for pre-order.
She says "many of you may already know that i have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. it is one of my greatest loves, but i have always stood firm in the belief that makeup is about feeling cool—not looking perfect. i have worked tirelessly on this for years with an incredible team and i hope you feel my DNA all over it. PLUS it’s vegan and cruelty free"
The products cost from $17 to $32 and are officially become available on Aboutface.com on January 25th.