Miller Lite is roasting a competitor by hosting a giveaway for free beer whenever Michelob Ultra’s ad plays during the big game.
Miller's beef with Michelob stems from the latter's promotion of its 95-calorie beer as a healthier alternative to Miller Lite’s 96 calories. But the Molson Coors pilsner is making the case that its one extra calorie is worth it — and even makes all the difference. So when the Michelob ad airs during Super Bowl LV on Sunday, Miller Lite fans are invited to type an 836-character URL into their search browser to score $8 for a signature six-pack.