Sheetz brews up doughnut beer for holidays

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Your holidays just got sweeter thanks to Sheetz.

The convenience store chain has teamed up with Wicked Weed Brewing to create a special beer named "Project Happy Hole-idayz."

It's a craft beer made with the store's Shweetz Glazed Vanilla Donut holes. The company says there's one pound of holes in each barrel of beer.

“We are thrilled to partner with the Wicked Weed Brewing Company, a popular brewery and destination in the heart of North Carolina, to create this festive and delicious holiday beer for our customers,” said Ryan Sheetz, Vice President of Marketing and Brand at Sheetz. “This year has been a tough one for us all and we’re hopeful this beer can lift the spirits of our customers as we embark on the holiday season and look toward next year.”

The press release describes Project Happy Hole-idayz as "a deep golden pale ale with notes of fresh baked donuts, vanilla frosting, graham crackers, honey, and malted barley."

The doughnut ale will be sold in four packs and will be available at 4pm on Friday, November 27 at Sheetz stores throughout Pennsylvania, North Carolina and Virginia.

Get it while you can, though. The store says once it's gone. it will not be restocked.

Project Happy Hole-idays Beer
Project Happy Hole-idays Beer Photo credit Sheetz
Featured Image Photo Credit: Sheetz