Nothing says summer like ice scream and beer.
That's what Sheetz is counting on with the launch of their latest craft beer - Project I Scream, Brew Scream.
The Altoona based convenience store chain team up with Goose Island Beer Company to create this limited-edition beer is a strawberry and banana milkshake IPA.
Project I Scream, Brew Scream goes on sale at 4pm on Friday, May 28 at nearly 500 Sheetz stores throughout Pennsylvania, Maryland, North Carolina, Ohio and Virginia.
“We are thrilled to partner with the Goose Island Beer Company, one of the most successful breweries in the entire country, to create this delicious milkshake beer for our customers,” said Ryan Sheetz, Vice President of Marketing and Brand at Sheetz. “These last 14 months have been tough for all of us and as things start to improve in our communities, we’re hopeful this beer can lift the spirits of our customers as we embark on an exciting summer season.”
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“Here at Goose Island we love brewing exciting beers for our drinkers and innovating with new flavors. Sheetz has released some fun, unique beers over the past year and we’re excited to brew this milkshake IPA with them,” said Todd Ahsmann, President, Goose Island Beer Co. “This IPA is brewed with Sheetz Bros. strawberry and banana puree and leaves the drinker with classic summertime flavors.”
Sheetz says the beer would be perfect on a hot day or poured over vanilla ice cream.