The Beatles were formed in 1960 in Liverpool, England and went on to become the best-selling music group of all-time with over 600 million album sales worldwide and the most No. 1 hits on the Billboard Hot 100 chart.
If you can name one of their hits, then you're probably not a member of Gen Z.
Their music has been iconic for more than 60 years, but that doesn't mean everyone on the planet knows who The Beatles are. In fact, about one-third of younger people in Gen Z between the ages of 16 and 23 don't know who they are, according to a recent survey by Roberts.
Thankfully, nearly two-third of people in Gen Z do know who The Beatles are and would likely recognize some of their hits like "Come Together," "Hey Jude," "Hello Goodbye," or "Let it Be."
The survey asked 2,000 UK residents a series of questions about their taste in music and to see if they recognize the names of some popular musical artists. The survey then compared the results of people from Gen Z and those in the Silent Generation (74-years-old and up).
The Beatles were actually the most recognized older group or artist among younger people, while 92.59% of those 74 or older knew the band.
Gen Z recognized Elvis Presley (67.24%), Whitney Houston (67.24%), Queen (66.81%), and Madonna (62.07%) the most after The Beatles.
While artists such as Elvis Costello (41.38%), The Supremes (40.09%), U2 (40.09%), and Aretha Franklin (36.64%) were the least recognizable.
Interestingly, only 50.93% of the Silent Generation recognized either Prince or Bon Jovi -- Gen Z actually recognized both artists more.
Flipping the survey around, Roberts asked the older group if they recognized a number of current music stars, and the results were as you'd expect. Ed Sheeran was the top recognized artist with 61.11% of the Silent Generation knowing his name. Lady Gaga was the only other artist to receive more than half of the votes from the older group, at just 53.70%.
Other big time names like Beyoncé (47.22%), Taylor Swift (40.74%), Ariana Grande (37.96%), Justin Bieber (35.19%) and Harry Styles (34.26%) were much less recognizable.
Only 12.96% knew who Drake was, while 2.78% knew Post Malone, and only 1.85% knew three-time Grammy Award winner Olivia Rodrigo, this year's Best New Artist. The least recognized artist by the Silent Generation was British rapper AJ Tracey with just 0.93% of the votes compared to 64.22% from Gen Z.
It could be time for teenagers to show their grandparents "Driver's License" and then in turn, their grandparents can show them their favorite hit from The Beatles.
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