West Hollywood, Calif, (KNX) - What began as a skateboarding store in New York back in the nineties has become the massive brand Supreme Streetwear, and people cannot seem to get enough of it.
LISTEN:
During the grand opening of a new store in West Hollywood, One patron told KNX reporter Margaret Carrero he picked up a hoodie and a shirt but not for himself. "It's good resale value... Because you know there's only a certain amount of the product, especially if it's a box logo."
The 'box logo' is the brand's original design, making it more desirable for collectors.
Another person in the crowd came all the way from Michigan to buy items for his resale shop; that's how hard these products are to come by.
He said it's worth the trip because if they buy it now, they can avoid shipping delay/fees and, "We can get it to the store before it comes out," of course, at a much higher price.
What's more, patrons told Margaret that the big deal of the day was a shirt you could only get on the day of the grand opening.
Listen to Margaret's full covrage above.
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