Naomi Osaka launching own sports agency EVOLVE

 Naomi Osaka of Japan addresses the audience after losing to Iga Swiatek of Poland during the women's final of the Miami Open at Hard Rock Stadium on April 02, 2022 in Miami Gardens, Florida.
Naomi Osaka of Japan addresses the audience after losing to Iga Swiatek of Poland during the women's final of the Miami Open at Hard Rock Stadium on April 02, 2022 in Miami Gardens, Florida. Photo credit .Matthew Stockman/Getty Images

LOS ANGELES (KNX) – Tennis star Naomi Osaka is starting her own sports agency.

Osaka told Sportico she is leaving her current agency, IMG, to launch EVOLVE.

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“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional,” the 24 year old told the outlet.
“Evolve is the natural next step in my journey as both an athlete and businesswoman, as well as a way to continue being myself and doing things my way.”

Her agent, Stuart Duguid, will also be leaving IGM to join Osaka on her new business venture. Both will hold equity in stakes.

The four-time Grand Slam champion currently serves as CEO of her own skincare line, KINLÒ. She also has had her own swimwear and sleepwear lines, as well as a myriad of endorsements.

On Sportico’s list of highest-paid atheletes in 2022, Osaka is the top earning female athlete with $52 million in endorsements and has equity in 12 brands.

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Featured Image Photo Credit: .Matthew Stockman/Getty Images