Buffalo, N.Y. (WBEN) - Fisher Price has taken the wraps off its latest Buffalo Bills Little People collector set. This year's edition features Hall of Fame head coach Marv Levy, Hall of Fame quarterback Jim Kelly, Bills head coach Sean McDermott and reigning NFL MVP Josh Allen.
It will be available exclusively at Wegmans starting at 6 a.m. on Sunday, which happens to be Marv Levy's 100th birthday.
"We are so excited. It really celebrates the final year at the stadium. It's really
a love letter to Bills fans as we also know that Jim Kelly's figure is holding the iconic red helmet," said Julia Maher, Senior Director of Global Marketing at Fisher Price.
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The Bills are bringing the red '90s era helmet back for their final regular season game at the current Highmark Stadium.
This set, as opposed to previous sets, bridges a generation gap between younger and older fans.
The Fisher Price Bills collector sets first arrived in 2021, and since that time, Fisher Price has donated over $4 million to Oishei Children's Hospital as a result of the program.
The Bills were the first NFL team to be featured in the Fisher Price Little People collector series. The sets are now offered in all 32 NFL markets, but Buffalo remains the top market.
"Hands down, the Bills set is our top performing set of all the NFL teams," Maher said.
Does Buffalo's connection with Fisher Price have anything to do with that?
"I think so," Maher said. "When you think about it, Fisher Price is a 95-year-old brand that was started in East Aurora. There is a lot of history, nostalgia and connection to the brand. We love celebrating it with Bills fans."
The sets are a limited edition. They will be rolled out in Wegmans stores during August and September.