Alvin Kamara already has his face on Airheads, but as of this week the Saints star running back can also be found in the cereal aisle.
Kamara's King Crunch debuted this week, a project previously announced in June through a partnership with Klutch Sports and PLB Sports & Entertainment, the creators of "Flutie Flakes."
The honey-oat bunches-style cereal can be found at select Rouses locations for a limited time, with a portion of the sales from the cereal will go to the Children's Bureau of Greater New Orleans. The Carnival-themed boxes feature Mardi Gras colors, a tribute to the French Quarter, fun facts about Kamara, and an AK-themed word search on the back.
The cereal can also be purchased online.
Related
