NEW YORK (1010 WINS) -- Beyonce has announced that her latest collaboration is a creative partnership with Adidas.In a release, the singer calls the collaboration "the partnership of a lifetime" and reveals she will develop new signature footwear and apparel.
A post shared by adidas (@adidas) on Apr 4, 2019 at 7:00am PDT
Knowles will also re-launch apparel for her Ivy Park athleisure brand which was previously sold at Topshop.
The Grammy-winning singer says in a statement that she and the company "share a philosophy that puts creativity, growth and social responsibility at the forefront of business.''Beyonce also calls the collaboration "the partnership of a lifetime for me.''
Adidas also has deals with other musicians such as Kanye West and Pharrell Williams.