NEW YORK (1010 WINS) — New York City has launched a campaign that aims to reassure New Yorkers that the COVID-19 vaccine is safe, Mayor Bill de Blasio said Tuesday.
The campaign, called "NYC Vaccine For All," "will use a host of paid and earned media in over 16 languages — including TV spots, radio, subway and digital ads, social media and more — to spread public awareness around the city's vaccination effort," de Blasio said in a press release.
"Finally, hope has finally arrived in New York City," he said in a statement. "We are launching a massive vaccination campaign at breakneck speed, guaranteeing that a vaccine will be safe, free, and easy to get for all New Yorkers."
The campaign will launch on social media on Tuesday. It will roll out in subways next week, the release said.
The PSAs will feature everyday New Yorkers who have already been vaccinated.
"Our City's recovery depends on ensuring all New Yorkers are able to access and receive the vaccine," Deputy Mayor for Health and Human Services Melanie Hartzog said in her own statement.
"This mission is one of the most important in our City's recent history and one of the largest and most complex––and we know it will take all of us doing our part to achieve it. Through this awareness campaign, we plan to spread the word about how free, safe, and easy it is to get vaccinated, while giving New Yorkers the information they need to understand where we are in this process and how they can help," she added.
