NEW YORK (WCBS 880) -- The Bronx is celebrating yet another milestone: The opening of the borough's first Apple store.
The tech giant opened its door at The Mall at Bay Plaza Friday, coinciding with the launch of the iPhone 13.
Previously, the closest brick-and-mortar Apple locations were in Yonkers and on the Upper East Side.
💥 The biggest change to Apple Store design in years: Apple The Mall at Bay Plaza opened today in the Bronx, featuring a new pilot design focused on Apple Pickup. In collaboration with @storetellee, enjoy opening day photos and a full VR tour: https://t.co/0FBeAoUCbf pic.twitter.com/MXTpZ3mQ5w
— Michael Steeber (@MichaelSteeber) September 24, 2021
Among the notable features will be a new "community table" store setup, an emphasis on in-store pickups and a dedicated waiting area, according to 9To5Mac.
Bronx Borough President Ruben Diaz, Jr. said an Apple Store in his borough was something he had long advocated for, and that it brought in 105 jobs.
Want a virtual look at the newest Apple location? Storeteller has a virtual 360-degree tour.
