Will Ferrell confirms role in ‘Barbie’ movie: ‘Ultimate example of high art and low art’

Will Ferrell
Photo credit Alexi J. Rosenfeld/Getty Images

Barbie and Ken now have a formidable foe.

At least it seems that way! In a new cover story with Wall Street Journal Magazine Will Ferrell said for the the first time he would be starring as the CEO of Mattel in Greta Gerwig’s upcoming “Barbie” movie.

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The “Anchorman” actor called is character “insensitive” and “weird” before talking about the movie overall.

“It is, in my humble opinion, the ultimate example of high art and low art,” he said about the movie. “It’s a loving homage to the brand and, at the same time, couldn’t be more satirical – just an amazing comment on male patriarchy and women in society and why Barbie’s criticized and yet why every little girl still wants to play with Barbie. Boy, when I read it, I was like, ‘This is fantastic.’”

Ferrell went on, adding description to his character, “I get to play the CEO of Mattel and be that guy who’s just insensitive but weird and then, not to spoil anything, but… Anyway, that’s what excites me.”

Margot Robbie will be playing the titular character as Ryan Gosling is playing Ken.

The rest of the “Barbie”. Cast includes America Ferrera, Kate McKinnon, Simu Liu, Alexandra Shipp, Emma Mackey, Kinglsey Ben-Air, Issa Rae, and Michael Cera.

Greta Gerwig is directing.

“Barbie” is slated to hit theaters July 23, 2023.

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