Here’s the scoop: March 20 is going to look different this year.
That’s because Dairy Queen is canceling its annual Free Cone Day, a beloved tradition during which the chain gives out free small vanilla soft-serve cones.
The cancelation comes amid the ongoing coronavirus pandemic. This marks the second year in a row that the event has been postponed due to COVID.
"As spring approaches, we all look forward to Free Cone Day, an event that attracts long lines at our restaurants. Given the state of COVID-19, we've made the difficult decision to cancel this year's event with your safety and the safety of our crew members in mind," the company revealed in a statement.
The chain seems to be looking ahead as the release seemed optimistic about bringing back the special event in 2022.
The company noted that they couldn’t wait to celebrate with “our fans in a sweet way.”
Reactions to the news were mixed, but disappointment seemed to be the most common emotion.
Some explained that the small perk gave them something to look forward to during these difficult times.
Another noted that the promotion could have still happened in a socially distanced way.
"I mean you could've just made the free cone drive-thru only lol BUT with that being said getting upset about a free $2 cone is kinda ridiculous," one user wrote in the comments.
Another user pointed out that many dining rooms remain closed and offering the promotion via the drive-thru would create a massive traffic jam.
However, plenty of fans were understanding of the situation.
"I applaud them for being careful for all our sake. Sorry you can’t have your free cone," one customer shared.
Dairy Queen is the latest to pull an annual promotion due to the novel virus.
Previously, Ben & Jerry’s canceled Free Cone Day, while 7-Eleven nixed Free Slurpee Day,
And earlier this week, IHOP announced that its annual National Pancake Day deal will not be happening this year to minimize overcrowding in restaurants, though it is offering IOU’s that can be redeemed at a later time.