Post Malone is dropping the mic and picking up a controller for his latest esports business venture. The artist acquired an undisclosed equity stake in Envy Gaming, the parent company behind a group of teams competing on the Call of Duty format.
“Happy to announce i’m now part owner of @DallasEmpire,” Posty tweeted moments before his newly acquired team advanced to a playoff title series. “Let’s take this throne and win these playoffs:)”
Malone says his North Texas roots played a big part in joining the organization. “I grew up in Texas and I’ve been gaming my whole life, so this just really felt right,” he said in a statement. “I have always wanted to be a part of bringing gaming into the professional sports world so to be involved with what Envy is doing in my hometown feels like such a perfect fit.” Post is also an avid gamer, streaming his Call of Duty exploits on Twitch.
The “Wow” artist joins a long list of entertainers investing in esport teams. Wiz Khalifa recently partnered with the Pittsburgh Knights and The Weeknd acquired partial ownership of Canadian franchise OverActive Media. Even NBA All-Star Ben Simmons laid stake in a company called Faze.
To say Post Malone has been busy with eccentric projects during the coronavirus pandemic would be a serious understatement. He shaved his head to make room for a massive skeleton tattoo, launched a signature rosé wine that sold 50,000 bottles within two days of launch and filed trademark for a new beer pong league.
Despite being nominated for three Moon Persons, Posty walked away empty handed from Sunday night’s MTV Music Video Awards.