It’s the end of an era for IKEA fans around the world: the furniture giant has announced that it will no longer publish an annual catalog.
The Swedish company shared this week that, after 70 years of publishing the “iconic and beloved publication,” it has found that both media consumption and customer behavior have changed, leading to less usage of both the print and digital versions of the catalog.
Konrad Grüss, Managing Director, Inter IKEA Systems B.V., said in a press release that the catalog “has been one of our most unique and iconic products, which has inspired billions of people across the world.” He continued, stating that “in order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”
Digital growth was pointed to as a primary factor for the decision, with the retail company stating that its website had more than 4 billion visits last year, and had a 45 percent worldwide increase in online sales.
Though the catalog as fans know it will not continue, the company shared that it plans to publish a book in the fall of 2021 “filled with great home furnishing inspiration and knowledge.”
In April, after the coronavirus pandemic caused it to temporarily close retail stores, IKEA shared the recipe of its iconic Swedish meatballs on social media, incorporating the same style of illustrations it uses on its assembly instructions in the cooking directions.