Victoria's Secret gets a makeover with two new famous spokeswomen

Victoria's Secret
Photo credit Scott Olson/Getty Images

Victoria's Secret is ditching, well, the secret.

Rather than hiding their brand in the bedroom, the lingerie giant has decided to rebrand into a more socially expansive and responsive company with two new entities: The VS Collective and The Victoria's Secret Global Fund for Women's Cancers, all in the wake of numerous sexual misconduct controversies over the last few years.

In a press release, the company positions The VS Collective’s goal as to highlight “accomplished women who share a common passion to drive positive change.”

The Collective’s inaugural spokeswomen include actress Priyanka Chopra, 38, United States Women's National Soccer Team player Megan Rapinoe, 35, South Sudanese-Australian model Adut Akech, Los Angeles journalist and photographer Amanda de Cadenet, Chinese skier and women's sports advocate Eileen Gu, British model and activist Paloma Elsesser, and Brazilian model Valentina Sampaio, Victoria Secret’s first transgender model.