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Gabe Feldman: NCAA doesn't want this to turn into pay-for-play, they want these to be legitimate name, image and likeness deals

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© Mark Emmert/Des Moines Register, Des Moines Register via Imagn Content Services, LLC

Gabe Feldman, Director of Tulane Sports Law Program and Associate Provost NCAA Compliance, joined Bull & Fox to talk about the NCAA's views on amatuerism and ruling to allow players to profit off of name, image and likeness, the incentives for athletes in choosing their destination, and the NCAA's focus on making sure this doesn't turn into pay-for-play with boosters and shoe companies.