CLEVELAND, Ohio (92.3 The Fan) – Local steelmaker Cleveland-Cliffs has expanded their advertising partnership with the Cavaliers to include adding their logo to the team’s uniforms starting next season.
The announcement was made Tuesday afternoon inside the Cleveland-Cliffs entrance at Rocket Mortgage FieldHouse with president of basketball operations Koby Altman, head coach J.B. Bickerstaff and All-Star guard Darius Garland on hand.
The Cliffs logo will replace Akron-based Goodyear, who had been the team’s uniform sponsor since 2017.
A visual representation of Cleveland-Cliffs new sponsorship patch that will adorn Cavaliers uniforms beginning with the 2022-23 season.Cleveland Cavaliers
“The Cavs stand out as a unique and authentic showcase for the importance of teamwork with its talented players, coaching staff and management team, coming together strategically to win. Cleveland-Cliffs is no different,” Cleveland-Cliffs chairman, president and CEO Lourenco Goncalves said. “We are made by our 26,000 employees. These people, situated across the entire Great Lakes region, are talented and dedicated, working together to execute a well thought strategy to produce a vital material, steel, that is woven into the fabric of everyday modern life. The power of this Cliffs-Cavs partnership is our common culture of teamwork, family and community, which are fundamental to our on-going success. The journey together will be rewarding, and winning is about the whole team.”
The agreement, which was reached before the Cavs turnaround this season, has special meaning to All-Star guard Darius Garland whose grandparents were steelworkers.
“Being from Gary, Indiana, I know first-hand how important Cliffs and steel are to communities, both here in Cleveland and across our region,” Garland said. “Every time I put this jersey on and see the Cliffs patch on the chest, I’ll be reminded of these people and motivated by the hard-working mentality that they bring every day.”
Cleveland-Cliffs, which is headquartered in Cleveland and employs over 26,000 in the United States and Canada, is the largest flat-rolled steel producer in North America. Founded in 1847 as a mine operator, Cliffs also is the largest manufacturer of iron ore pellets in North America.
