CLEVELAND, Ohio (92.3 The Fan) – What’s in a name?
Everything,
The Cleveland Guardians are coming in 2022 and Cleveland’s American League baseball club has a lot of work to do after taking over a year just to arrive at Friday’s announcement.
How did they arrive at Guardians? Now that they have a name, logos and wordmarks, what’s next? How did navigating the trademark protection process impact their decision-making process? What other names were in the running? Why no new colors? Will they replace the Indians sign above the scoreboard in left with a new Guardians sign? And when will new gear be available for fans to buy?
Daryl Ruiter sits down with Brian Barren, president of business operations, and discussed those topics and more.
Listen to the podcast below.
