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Alex Rodriguez launches 'blur stick' makeup for men

NEW YORK — Alex Rodriguez has teamed up with beauty and wellness company Hims & Hers to launch "The Blur Stick," concealer for men.

Blur stickForhims.com


The former Yankee, 45, and his ex-fiance, Jennifer Lopez, 51, invested in the company last year and set out to develop the brand’s first makeup line for men.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez wrote on Instagram.

"It’s a convenient concealer specifically designed for men that can be used for skin imperfections," Rodriguez added. "Check it out, I think you’ll be surprised how often it comes in handy."

The concealer stick is made with ingredients including aloe extract and jojoba seed, is available in eight shades and costs $17.