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ESPN reportedly exploring sports betting deal worth billions

Get the details of the report on ESPN’s potential leap into the sports betting world

Is ESPN diving into the sports betting world? According to a report from the Wall Street Journal, the Worldwide Leader is exploring a sports betting deal that could be worth at least $3 billion.

According to the Wall Street Journal’s report, Disney-owned ESPN is looking to license its brand to big sports-betting companies for at least $3 billion over multiple years. The company has reportedly spoken with Caesars Entertainment and DraftKings in regards to a deal.


The report also noted a deal between a sports betting company and ESPN would include an exclusive marketing commitment requiring the sports betting company to invest in advertising on ESPN’s platforms.

Lucy is a sports betting content producer with Audacy and BetQL. She has worked with WEEI and Audacy as a writer, radio producer and podcaster. Lucy lives in Boston and loves Tom Brady and prop bets. ​Follow Lucy on Twitter at @LucilleBurdge.

Get the details of the report on ESPN’s potential leap into the sports betting world