It had been a staple for all Patriots’ game days.
Not anymore.
The Tom Brady day-of-game hype video has a distinctly different look, as was evident Sunday morning.
It's not as if the Patriots weren't represented heading into he opener.
First was a little tease from Cam Newton regarding what he might be donning heading into Gillette Stadium.
Then came another ...
And the Patriots' team account also hit the ground running when it came to taking to social media in preparation for Game 1.